The Spark of Curiosity
Hi there! I’m Dilpreet Singh, and I’m excited to share my story with you. Picture this: a high school kid, geeked out about commerce. Yep, that was me. I chose commerce because I was fascinated by the world of business and its endless possibilities. The idea of understanding how companies operate and grow sparked my curiosity. Little did I know, this curiosity would lead me down an adventurous path, straight into the heart of digital marketing.
The Internship That Sparked Joy (and Endless Coffee Runs)
During my bachelor’s studies, my interest in marketing began to blossom. So, I applied for various jobs, and finally, the universe granted me an unpaid internship at the Brilliko Institute of Multimedia as a Social Media Coordinator. Let’s be real, the “unpaid” part was a bit of a bummer, but I was eager. Under the watchful eye of the Digital Marketing Manager, I spent eight months diving headfirst into social media marketing. Four hours a day, five times a week. And yes, that also involved countless coffee runs. But hey, those coffee-fueled hours taught me how to craft engaging content and analyze metrics like a pro.
This hands-on experience was a game-changer. The thrill of seeing the tangible impact of social media strategies on audience engagement and brand growth was exhilarating.
Revolutionizing the Family Business (and My Dad’s View on Facebook)
While I was diving deep into my internship, I couldn’t help but notice my father’s offline brick-and-mortar business. For over 20 years, he had been running it with steady but unremarkable growth. I thought, “Dad, it’s 2020, you gotta go digital!” Having seen the transformative power of digital marketing during my internship, I believed it could revolutionize his business too.
I took a leap of faith and invested my savings to create a new entity called “Neha Sales.” Launched Facebook and Instagram pages, ran ads, and even used Google Ads to target local customers. My dad was sceptical at first. “Facebook is for sharing cat videos,” he’d say. But watching our business grow exponentially through digital marketing was incredibly fulfilling. Suddenly, Dad was all about those ad campaigns and ROI stats. This experience proved to me the power of digital marketing and its potential to drive significant growth.
The Eternal Student
Even while growing Neha Sales, I never stopped learning. I took courses on Udemy, completed a digital marketing program at Brilliko, and read every article I could find. My education was always intertwined with practical application, and that balance helped me hone my skills further. Every new piece of knowledge I acquired, I applied directly to our business, seeing firsthand the impact of innovative marketing strategies. The continuous cycle of learning and applying taught me the value of staying updated with the latest trends and techniques in digital marketing. Plus, I became a walking encyclopedia of marketing jargon.
A Bold New Adventure in Canada
As Neha Sales reached its peak, I realized it was time for a new challenge. I needed to step out of my comfort zone and create something that provided real value and solved genuine problems. That’s when I decided to move to Canada. I wanted to deepen my knowledge of digital marketing and push myself beyond my comfort zone. Moving to Canada was a big step, and the experience was nothing short of amazing. The first few months were about setting up my life—getting a driver’s license, finding part-time work, and adapting to a new environment. Despite the initial challenges, I was determined to succeed. The process of settling into a new country, while challenging, was incredibly rewarding. It tested my resilience and adaptability, qualities that are crucial in the fast-paced world of digital marketing.
The LinkedIn Experiment
Once settled, I focused on building my professional presence on LinkedIn. I spent 15 days strategizing my LinkedIn approach. I posted videos, photos, carousels, polls, and articles. This effort paid off as I started gaining visibility and connecting with industry professionals. It was a fantastic learning experience that taught me how to navigate a professional social media environment.
I have to admit, I felt a bit like a mad scientist in a lab, mixing content ideas to see what would spark the most engagement. And it worked! The positive response to my content reaffirmed my belief in the power of strategic, well-crafted communication. It also highlighted the importance of building a strong professional network, which is invaluable in the marketing industry.
Valuing My Skills
Despite receiving several unpaid internship offers, a close friend advised me to take these opportunities to gain experience. But I strongly believe that if you’re good at something, you shouldn’t do it for free. So, I decided to showcase my skills through another avenue. This was a defining moment for me. It reinforced my confidence in my abilities and my belief in the value I bring to the table. I knew I had the skills and knowledge to make a significant impact, and I was determined to find the right platform to demonstrate that.
The Birth of Marketwithdp.com
I built my own website—Marketwithdp.com. Learning WordPress was challenging but immensely rewarding. The process taught me that getting your hands dirty is the best way to truly understand something. It wasn’t just drag and drop; it required problem-solving and creativity. Creating my website from scratch was a deeply satisfying experience. It allowed me to showcase my portfolio and skills in a professional manner. It also taught me the importance of user experience and the intricacies of web development, adding another layer of expertise to my skill set.
The Canadian Roller-CoasterMy journey in Canada has been a roller-coaster ride of learning and growth. Balancing academics, managing funds, and making a living has shaped me into who I am today. I’ve built a strong LinkedIn presence and a professional website. Now, I’m ready to make a real impact by joining an organization that values innovation and positive change. The past two years have been transformative. They have tested my limits, pushed me out of my comfort zone, and taught me invaluable lessons. These experiences have not only enriched my knowledge but also strengthened my resolve and determination to excel in the field of digital marketing.
Ready to Make an Impact
I’m eager to bring my passion for digital marketing to your team. Although I’m relatively new to Canada, these past two years of studies and part-time work have taught me a lot about Canadian psychographics. I’m excited to leverage this knowledge to drive real results and genuine growth for your business. My diverse experiences, from revolutionizing my family business to building a strong professional presence in a new country, have equipped me with a unique perspective and a robust set of skills. I’m confident that I can bring fresh ideas and innovative strategies to your organization.
Let’s Connect!
My journey is a powerful story of passion, dedication, and the transformative power of digital marketing. I am ready to bring my expertise to your team and drive impactful results. Let’s connect and explore how we can achieve great things together. Get in touch now!
Thank you for taking the time to read about my journey. I look forward to hearing from you!